CRUNCH

C R U N C H

My Audience profile is:

Age: 16-25

Class: C2/ D

Interests: Sport, Cars, Women

Aspirations: Average office worker

Income: £20-35,000 per annum

Crunch is a young men's magazine, which strives to include as much relevant information a young male between 16-25 requires. For example Sports, Cars, Censored Women and Mens Fashion.

My prefered target advertisers would be an established yet modern advertiser, however must be linked to the type of magazine i wish to publish.

Those advertisers are:

BMW

Fragrances e.g. Armani

Sporting Goods- e.g. Soccer

Other Luxurious Cars

Clothing

Stores- e.g. TOPMAN, Republic and Office

Music- e.g. Hip Hop, Rock, Pop, and Garage

The reason in which i have selected these brands and products is because they are relevant to my magazine and my target audience can relate to it because of their age.

AN ANTHROPOLOGICAL INTRODUCTION TO YOUTUBE

2:00 Numa Numa and the Celebration of Webcams.=> created year 2004 december
5:53 The Machine is Us/ing Us and the New Mediascape=> He started with text on paper and what it means not just about people, about linking people in new ways, every 6 months there is new way. when we change, media change.
12:16 Introducing our Research Team=> 10 undergraduate students, data uploading, students can take notes and upload at any time.
12:56 Who is on YouTube?=> Over 50% of youtube viewers are aged between teenage and 34. 13:25 What's on Youtube? Charlie Bit My Finger, Soulja Boy, etc. => 92 year old playing piano most commonly uploaded are home videos. viewed over 30 million times. redone over 2000 times 15% are remakes of the video.
17:04 5% of vids are personal blogs addressed to the YouTube community, Why?=> the loss od community over time
17:30 YouTube in context. The loss of community and "networked individualism" (Wellman)=> less free time isolation
18:41 Cultural Inversion: individualism and community=> express: individualism, independant, commercialisationvalue: community, relationships, authenticy
19:15 Understanding new forms of community through Participant Observation=> the core of our methodology, have to understand it to exerience it.
21:18 YouTube as a medium for community=> build community through webcams
23:00 Our first blogs=> people basically film themselves and put their videos on the net, they edit and retake to make it look perfect; hair, type of shot etc.
25:00 The webcam: Everybody is watching where nobody is ("context collapse")=> The way that we look and pose and remake ourselves for a webcam trying to be somebody else when nobody is there, when in actual fact the whole world can see you.
26:05 Re-cognition and new forms of self-awareness (McLuhan)=> everybody and anybody may be looking at you, including yourself.
27:58 The Anonymity of Watching YouTube: Haters and Lovers=> " some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred." - Lev Grossman - time magazine. dec 13th 2006.
29:53 Aesthetic Arrest => people are overwhelmed with what they have infront of them, so they just sit cultural tension. craving connection.
30:25 Connection without Constraint=> people are connecting through youtube.media do not just distance us,they connect us in different ways,but sometimes that distance.

Web 2.0....WHAT IS IT?

WEB 2.0 is a living term describing chaging trends in the use of the World Wide Web technology and web design that aims to enhance creativity, sharing information and fuction of the web. Web 2.0 has led to the development of social- networking sites, video sharing sites and blogs.

Here is the hierachy of the WEB 2.0:

Level-3 applications, the most "Web 2.0"-oriented, exist only on the Internet, deriving their effectiveness from the inter-human connections and from the network effects that Web 2.0 makes possible, and growing in effectiveness in proportion as people make more use of them. O'Reilly gave eBay, Craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and AdSense as examples.
Level-2 applications can operate offline but gain advantages from going online. O'Reilly cited Flickr, which benefits from its shared photo-database and from its community-generated tag database.
Level-1 applications operate offline but gain features online. O'Reilly pointed to Writely (now Google Docs & Spreadsheets) and iTunes (because of its music-store portion).
Level-0 applications work as well offline as online. O'Reilly gave the examples of MapQuest, Yahoo! Local, and Google Maps (mapping-applications using contributions from users to advantage could rank as "level 2").

In recent years not only are we media consumers, we are now seen as the media producers for example youtube.

Here is a an outline of the difference between WEB 1.0 and WEB 2.0:

Web 1.0 was about reading, Web 2.0 is about writing

Web 1.0 was about companies, Web 2.0 is about communities

Web 1.0 was about client-server, Web 2.0 is about peer to peer

Web 1.0 was about HTML, Web 2.0 is about XML

Web 1.0 was about home pages, Web 2.0 is about blogs

Web 1.0 was about portals, Web 2.0 is about RSS

Web 1.0 was about taxonomy, Web 2.0 is about tags

Web 1.0 was about wires, Web 2.0 is about wireless
Web 1.0 was about owning, Web 2.0 is about sharing

Web 1.0 was about IPOs, Web 2.0 is about trade sales

Web 1.0 was about Netscape, Web 2.0 is about Google

Web 1.0 was about web forms, Web 2.0 is about web applications

Web 1.0 was about screen scraping, Web 2.0 is about APIs

Web 1.0 was about dialup, Web 2.0 is about broadband

Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs

To conclude, WEB 2.0 affects me personally because without it as a media consumer i would still be using dial-up broadband, 1 to 5 tv and cameraless phones. These are things that we take for granted a bit too much in the modern day world. As a whole before we would be the media consumer where the tv producers decided what we watched and social networking didnt exist, but since WEB 2.0 has been introduced we are no longer consumers we are producers and we control the machine and the cycle.

Here are some links to WEB 2.0 if you are still unsure.

http://uk.youtube.com/watch?v=6gmP4nk0EOE

http://uk.youtube.com/watch?v=0LzQIUANnHc

http://uk.youtube.com/watch?v=rQKKlR7TcCQ