CRUNCH

C R U N C H

My Audience profile is:

Age: 16-25

Class: C2/ D

Interests: Sport, Cars, Women

Aspirations: Average office worker

Income: £20-35,000 per annum

Crunch is a young men's magazine, which strives to include as much relevant information a young male between 16-25 requires. For example Sports, Cars, Censored Women and Mens Fashion.

My prefered target advertisers would be an established yet modern advertiser, however must be linked to the type of magazine i wish to publish.

Those advertisers are:

BMW

Fragrances e.g. Armani

Sporting Goods- e.g. Soccer

Other Luxurious Cars

Clothing

Stores- e.g. TOPMAN, Republic and Office

Music- e.g. Hip Hop, Rock, Pop, and Garage

The reason in which i have selected these brands and products is because they are relevant to my magazine and my target audience can relate to it because of their age.

AN ANTHROPOLOGICAL INTRODUCTION TO YOUTUBE

2:00 Numa Numa and the Celebration of Webcams.=> created year 2004 december
5:53 The Machine is Us/ing Us and the New Mediascape=> He started with text on paper and what it means not just about people, about linking people in new ways, every 6 months there is new way. when we change, media change.
12:16 Introducing our Research Team=> 10 undergraduate students, data uploading, students can take notes and upload at any time.
12:56 Who is on YouTube?=> Over 50% of youtube viewers are aged between teenage and 34. 13:25 What's on Youtube? Charlie Bit My Finger, Soulja Boy, etc. => 92 year old playing piano most commonly uploaded are home videos. viewed over 30 million times. redone over 2000 times 15% are remakes of the video.
17:04 5% of vids are personal blogs addressed to the YouTube community, Why?=> the loss od community over time
17:30 YouTube in context. The loss of community and "networked individualism" (Wellman)=> less free time isolation
18:41 Cultural Inversion: individualism and community=> express: individualism, independant, commercialisationvalue: community, relationships, authenticy
19:15 Understanding new forms of community through Participant Observation=> the core of our methodology, have to understand it to exerience it.
21:18 YouTube as a medium for community=> build community through webcams
23:00 Our first blogs=> people basically film themselves and put their videos on the net, they edit and retake to make it look perfect; hair, type of shot etc.
25:00 The webcam: Everybody is watching where nobody is ("context collapse")=> The way that we look and pose and remake ourselves for a webcam trying to be somebody else when nobody is there, when in actual fact the whole world can see you.
26:05 Re-cognition and new forms of self-awareness (McLuhan)=> everybody and anybody may be looking at you, including yourself.
27:58 The Anonymity of Watching YouTube: Haters and Lovers=> " some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred." - Lev Grossman - time magazine. dec 13th 2006.
29:53 Aesthetic Arrest => people are overwhelmed with what they have infront of them, so they just sit cultural tension. craving connection.
30:25 Connection without Constraint=> people are connecting through youtube.media do not just distance us,they connect us in different ways,but sometimes that distance.